IHOB? Sullivan Spaniel

Sullivan heard on Twitter and other social media that International House of Pancakes, or IHOP, was changing their name to IHOB, or International House of Burgers. Why would they do that? Well, it’s called a re-branding or a marketing strategy. And what better way than to re-brand himself as Sullivan Pancake? He could look like a giant pancake and have butter and….maybe he hasn’t thought this one through.

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