My advice for today to YouTube creators, large and small: GET ON A SCHEDULE AND STICK TO IT!
So many small YouTube creators say they don’t have the time, or the motivation, or the ideas or whatever to make videos on a regular basis, and YouTube tells us that the #1 thing is to update regularly. That’s the single most important factor, according to every YouTube professional I’ve talked to (and I’ve talked to a few, now) and yet it’s the thing that trips up so many creators, and I have to say that it frustrates me SO MUCH, especially for those creators I really believe in.
I don’t have a big channel at all, but I’ve seen a bit more success than a good number of the channels of the same size as I was when I met all of you about a year or so ago, and I think the reason why I’ve grown about twice as fast as some of the same-sized channels as I was a year ago is that I have uploaded, without fail, at least three times a week. When I was sick, when I was busy with work full-time and two theater productions going at once, when I was on vacation…I uploaded three times a week. And honestly, a non-kids-oriented puppet channel that also talks about long hair for men and makes super-silly recipes (with puppets) shouldn’t grow any faster than any of the other incredibly talented people who I’ve met.
So MAKE THAT CONTENT! You’ll be amazed at how quickly you’ll start growing when you do so!